The Team
Principal
Paul’s experience covers the complete gamut of marketing and communications strategy development.
After 5 years of Marketing Management in Streets Ice-cream experiencing the joys and pressures of conceiving and marketing impulse ice-cream, he joined Foote Cone & Belding working his way up to Group Account Director on some of the agency's largest FMCG and B2B clients. In 1987, Paul established First Impressions. Paul has also trained many of today’s marketing professionals through his lecturing career at The University of NSW School of Marketing, AGSM and the MGSM.
He is one of Australia’s most respected Expert Witnesses, having appeared in the Federal Court of Australia in many of the country’s most intriguing Intellectual Property cases.
Paul’s industry experience has seen him been appointed to judge many marketing awards including the AMI, National Awards for Marketing Excellence and the Australian Automotive Aftermarket Assoc, National Awards for Marketing Excellence.
ANNIE MEHRA
Creative Director
With an advertising, journalism and illustration background spanning 28 years and 4 continents, Annie has acted as First Impressions’ Creative Director for the last 14 years.
She has been a columnist for such diverse publications as The South China Morning Post, Vogue Entertaining + Travel and Vogue Living. Annie’s advertising career has seen her developing award-winning concepts and crafting copy for a wide range of products from food to pharmaceuticals.
She brings to our clients an incalculable wealth of experience, talent and enthusiasm.
MATT BEST
Art Director & Designer
Since commencing his graphic design career at the prestigious agency Elton Ward in 1996, Matty’s passion for visual architecture has led him to senior design and production roles in Australia, the UK and the United States.
A master of branding and print-based work from corporate ID packages to ads and brochures, Matty now designs websites, EDMs and a host of other media for some of Australia’s leading marketing companies.
No design brief is safe from Matty’s artistic and technical wizardry. He defines every project as an opportunity to get creative, impress the client, sell the product (and listen to classic 70’s soft rock at very high volumes).