Communicating to a discerning target market
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HOW DO YOU SELL A $650,000 MOTOR CAR?
| The Challenge: To justify the decision to spend more on a car than you would on the average house – that will not even fit a set of golf clubs! | The Solution: Our research identified the target market – guys who have made a shit-load of money recently….and want everybody to know. We then created an ad campaign that justified the decision with the premise, 'You have spent the last few years investing in your company. Now that you’ve made it, invest in yourself.' | The Result: Sales doubled over 2 years to over 120 cars! |
