Creating a new trade ordering & payment system
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CONVERTING 100,000 CUSTOMERS TO ONLINE ORDERING
| The Challenge: CCA wanted to eventually move its trade customers from phone selling to internet ordering. However, many convenience outlets not only didn’t have a computer, but English was not their strong point! Many cynical retailers saw the move as a manoeuvre by Coke to save money. | The Solution: After extensive trade research and internal stakeholder consultation, we developed a strategy that promoted online ordering’s core benefits. It was launched with an integrated internal and external education and incentive program. | The Result: Coke achieved a successful trial with take-up well above budget. |
